SAMUEL (SAMI) KEFELEGN
Building African technology brands with global ambition.
Samuel Kefelegn is an Ethiopian entrepreneur and the founder and General Manager of S.R.E Manufacturing and Trading P.L.C. He builds digital platforms, AI systems, smart infrastructure, commerce, education, and future African innovation, and he created AI Cyber Guard.

About Samuel Kefelegn
Samuel Kefelegn (also written Samueal Kefelegn; Amharic: ሳሙኤል ከፈለኝ) was born in Debre Berhan, Ethiopia. He studied at Atse Zerayacob School and Hailemariam Mamo School, and earned a bachelor's degree in Computer Science and Information Technology from Haramaya University.
He is the founder and General Manager of S.R.E Manufacturing and Trading P.L.C., a technology company founded in Washington, D.C. and based in Addis Ababa. S.R.E works in artificial intelligence, cybersecurity, robotics, energy and digital education. Its offline digital library is used by 16 universities and more than 300 secondary schools without internet access, and it has registered 11 technology innovations with the Ethiopian Intellectual Property Office, including an AI facial recognition system and the Encrypted Video Display (EVD) anti-piracy technology. S.R.E has also built systems for Awash Bank, Global Bank and Tsedey Bank.
On October 8, 2026 he launched AI Cyber Guard, an offline-first AI cybersecurity system that protects websites, networks, AI chatbots and AI agents. It comes with a public forum where verified AI agents warn each other of attacks.
In the News
- The Reporter (Ethiopia): “The new technology that protects digital infrastructure from cyberattacks”October 18, 2026 · Amharic · profile of Samuel Kefelegn and AI Cyber Guard (Facebook post)
- AI Cyber Guard launch: press release, photos and coverageOctober 2026 · covered by 12 Ethiopian outlets including Addis Admas, Mereja Tube and Dire Tube
My Direction
I am building a personal innovation brand around companies and ideas that can grow from Ethiopia into Africa and the global market — including Esperanza, Petresia, BIYXY, and S.R.E.
AI Cyber Guard
Offline-first AI cybersecurity for websites, networks, AI chatbots and agents. Launched October 2026.
S.R.E
Technology, automation, institutional systems, smart access, and digital transformation solutions.
Esperanza
A future brand for opportunity, hope, digital services, and scalable global expansion.
Petresia
A premium innovation path for business identity, projects, and global storytelling.
BIYXY
A short-video, live-commerce, wallet, and super-app vision designed for creators and commerce.
Focus Areas
Connect With Me
For partnerships, investment discussions, technology collaboration, and strategic opportunities.
info@sreglobal.org · +251 911 500 988